London-based consumer technology company Nothing has officially announced a new smartphone lineup called the B Series, expanding its portfolio beyond the flagship Number Series and the popular A Series devices.
The announcement was made by Akis Evangelidis, Co-founder and India President of Nothing, who shared details about the company’s new branding strategy on X (formerly Twitter). According to Nothing, the B Series is designed to expand its smartphone offerings while maintaining a clear product hierarchy across the brand’s growing portfolio.
“The B Series builds on the success of the A Series by expanding into a new segment, while maintaining a clear product hierarchy,” Evangelidis said in his post.
Nothing has not yet officially confirmed the name of the first device under the new lineup. However, industry expectations suggest it could launch as the Nothing Phone B. The company is expected to unveil the first B Series smartphone in July 2026.
A New Chapter for Nothing’s Smartphone Portfolio
Since entering the smartphone market, Nothing has adopted a structured approach to naming its products. The company’s flagship smartphones fall under the Number Series, while the A Series has been positioned as its mid-range and mid-premium offering.
With the launch of the B Series, Nothing appears to be preparing for further expansion into a new market segment, though the company has not yet disclosed where the upcoming devices will be positioned in terms of pricing or specifications.
Explaining the naming convention, Evangelidis clarified that the letter “B” does not represent any particular feature or technology.
“What does (b) stand for? Nothing. It’s simply a continuation of our naming system. Numbers represent generations, while letters indicate different product segments.”
He also emphasized that the A Series will continue to play a major role in the company’s smartphone strategy.
“The A Series remains our most premium line below our flagship products, which doesn’t carry a letter designation. This avoids overusing suffixes and provides a clearer naming structure as the portfolio expands.”
Official Details Revealed So Far
At the time of writing, Nothing has not announced any hardware specifications, pricing, availability details, or launch event information for the first B Series smartphone.
Officially Confirmed Information
| Feature | Details |
|---|---|
| Product Series | B Series |
| Brand | Nothing |
| Announcement Date | June 22, 2026 |
| Expected Launch | July 2026 |
| Device Name | Not Officially Confirmed |
| Processor | Not Announced |
| Display | Not Announced |
| Cameras | Not Announced |
| Battery | Not Announced |
| Pricing | Not Announced |
Because the company has not shared technical specifications, any reports currently circulating online should be treated as speculation until Nothing provides official confirmation.
What This Means for Consumers
The introduction of the B Series highlights Nothing’s ambitions to expand its smartphone business and reach a wider audience. The company has experienced significant growth thanks to its distinctive design language, transparent aesthetics, and clean Android-based software experience.
As competition continues to intensify among smartphone brands such as Samsung, Xiaomi, Motorola, and Realme, the addition of a new product family could help Nothing strengthen its position in multiple market segments.
More information about the first B Series smartphone is expected to emerge closer to its anticipated July launch window.
For now, Nothing has confirmed that the B Series will become a permanent part of its smartphone lineup, marking the company’s next step in broadening its product ecosystem.